For decades, the paparazzi made a living telling Paris Hilton's story for her. To launch her memoir, we gave her a way to take her words back by creating flash-reactive fashion that turned every paparazzi photo into an opportunity for Paris to tell her own story. Transforming tabloid photos into clever media placements and her own free marketing campaign.

Cannes | Shortlist | Experience & Activation

LIA | Bronze | Use of Social Media & Influencers

LIA | Shortlist | Use of PR

ADDY | Gold |  Integrated Advertising Campaign - Regional/National - Consumer

The One Show | Merit | Innovation / New Ideas in Out of Home

Workday helps corporate types get so good at their jobs that they start calling each other rock stars. Actual rock stars? Not so pleased. So we sent Billy Idol where no rock star had gone before to set the record straight. LinkedIn.

As the platform's first B2B rock star influencer, Billy crashed the corporate conversation, trolling executives, calling out their questionable use of the word "rock star," and reminding everyone that crushing a spreadsheet doesn't make you a rock legend.

The One Show | Merit | Influencer Marketing / Use of Celebrity

Clio | Shortlist | Social Media / Single-Platform

ADDY | Gold | Social Media / Campaign

Shorty Awards | Gold | Business to Business

Shorty Awards | Finalist | Other Platform

PRWeek | Winner | Best in Social Media

In America, corporations have constitutional protections that women still aren't guaranteed. So to help pass the Equal Rights Amendment, we incorporated. Introducing Woman Corp. The first American “woman” with equal constitutional rights. “She” has a CEO, a celebrity board of directors, employees, and more constitutional rights than real American women. She just doesn't have a pulse.

Clio | Silver | Film / 61 Seconds to Five Minutes

The One Show | Merit | Integrated Campaign

The One Show | Merit | Branded Entertainment / Long Form Video

SABRE | Winner | Marketing to Women

AICP Next | Shortlist | Web Film

AICP Next | Shortlist | Social

AICP Next | Shortlist | Influencer

AICP Next | Shortlist | Integrated Campaign

Beverly Hills shoppers have expensive taste. But can they actually taste expensive? To prove Dark Horse could go head-to-head with wines twice its price, we brought a different kind of rodeo to Rodeo Drive.

Shoppers were challenged to a blind taste test between Dark Horse and a much pricier bottle. The stakes? Get it wrong, and your friend gets bucked off a mechanical bull. Turns out, good taste doesn't have to cost a fortune. But bad taste might cost you your dignity.

Formula 1 has its champions. So does the corporate world. To celebrate the partnership between Workday and McLaren Racing, we teamed up with Lando Norris to give everyday office heroes the full F1 treatment. We also brought the excitement of race day to London with an F1 takeover of the city's iconic black cabs ahead of the British Grand Prix at Silverstone.

Every year, thousands of Americans lose their lives to gun violence. We've heard the statistics so many times, we've stopped hearing them at all. So we brought some of the victims back to tell their stories.

Working with their families, we created faceless figures dressed in the victims' actual clothing. Through augmented reality, people could discover their identities, hear their stories, and take action by signing a petition for stronger gun safety laws.

Then we brought the installation to the Illinois State Capitol, confronting lawmakers with the lives behind the statistics and the human cost of gun violence.

Cannes | Gold | Mobile

Cannes | Bronze | Mobile

Cannes | Bronze | Public Relations

D&AD | Yellow Pencil | Branded Content & Entertainment / Live Experience

D&AD | Wood Pencil | Digital Marketing

The One Show | Gold | Branded Entertainment

The One Show | Gold | Interactive

The One Show | Silver | Print & Outdoor / Ambient

The One Show | Bronze | Design / Environmental & Immersive Design

The One Show | Merit | Film / Online Films & Video

The One Show | Merit | Direct / Ambient & Environmental

The One Show | Merit | Mobile / Use of Technology

Clio | Bronze | Public Relations / Cause Related

Cannes | Shortlist | Branded Content & Entertainment

Cannes | Shortlist | Direct

Cannes | Shortlist | Grand Prix for Good

Cannes | Shortlist | Outdoor

Cannes | Shortlist | Promo & Activation

Being an optimist isn't always easy. Especially these days. But for a brand built around a glass full of bubbles, looking on the bright side comes naturally. We created Optimism Is a Mindset, a national campaign filmed in Sicily that brought a little Italian sunshine to a cynical world, with film and outdoor advertising reminding people that optimism is always worth choosing.

Pets make messes. Lots of them. But they also have a funny way of teaching us what really matters. To launch Mrs. Meyer's first-ever pet care line, we created Lessons from Pets, a global campaign inspired by all the things our four-legged family members teach us, including how to embrace life's messier moments.

Colon cancer is one of the most preventable cancers when caught early. The problem? Nobody wants to talk about their butt.

So we created Reverse Run, the world's first one-mile, butt-first run for colon cancer awareness. Hundreds of butts moving backward to get the conversation moving forward.

We spend a small fortune taking care of the skin on our faces. But what about the skin down there?

We created Downtherecare to get people thinking about the skin they don't see the same way they think about the skin they do. After all, the average person wipes nine times a day. That's more often than you call your mother.

An abandoned 130-year-old church in St. Louis was given a second life by an unlikely congregation of skaters, artists, and makers. As part of the community that built Sk8 Liborius, this one was personal for me.

When our sanctuary needed saving, we created Long Live Liborius, a grassroots campaign to rally support for its future. At the heart of it was a short documentary telling the story of our extraordinary community.

I also wrote about what it was like to love and lose Sk8 Liborius for The New York Times.

ADDY | Gold | St. Louis

Most wine advertising takes place in a world of perfect sunsets and immaculate kitchens filled with Pinterest-perfect people. We made wine advertising for the rest of us. Because life is messy, stressful, and occasionally calls for a glass of vino.