For years, the tabloids put labels on Paris Hilton: Heiress, party girl, problem child. To launch her new book, Paris: The Memoir, we used the paparazzi’s cameras to tell help Paris own her own narrative and tell her story in her own words.

Statement Pieces is a collection of clothing made with highly reflective material that lights up every time a camera flashes. All Paris had to do was show up and let the paparazzi do the rest—teasing the launch date and revealing unreleased passages into her memoir. Turning her outfits into media placement and the tabloids’ obsession with her into her own free marketing campaign.

For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution.

Shockingly, while women might not have equal rights in America, corporations do.

So, to get a woman equal rights for the first time in U.S. history, there was only one thing we could do. We incorporated. 

Introducing Woman Corp, the first American woman with equal rights. She just doesn’t have a pulse. We filed and formed a real corporation with a CEO, board of directors, swag, and a corporate video. Anyone could add Woman Corp to their LinkedIn work experience and join the company. Creating on ongoing community to fight inequality and drive action.

Finally, the American government heard The ERA Coalition and for the first time in over 10 years, the Equal Rights Amendment bill was put up for a vote.

Dark Horse wanted to prove that their wine tastes like a $20 bottle at half the price. How could we reinvent the traditional taste test to prove wine snobs wrong? Introducing, The Dark Horse Rodeo on Rodeo Drive.

We put people with the world's most expensive taste to the test - Beverly Hill's shoppers. The challenge was simple, guess which wine was Dark Horse or your friend gets bucked off a dark horse.

Despite the fact, that it's never been harder to be an optimist, La Marca Prosecco is an inherently optimistic brand. It’s sparkling wine filled with tiny joyful bubbles, for crying out loud!

So, we created a campaign that dared people to choose optimism in a cynical world. We filmed the campaign in Sicily as a nod to the La Marca's Italian heritage. Then brought our message to cities across America with OOH extensions that reminded everyone optimism is a choice worth making.

30,000 victims die from gun violence in the U.S. every year. Unforgotten was created to turn apathy into action by humanizing the staggering statistics.  

St Louis, MO has over 11,000 abandoned buildings. The historic St. Liborius Cathedral was about to become just another one of them when a group of skaters, creatives, and craftspeople got together to give St. Liborius Cathedral a new life and purpose.

The Long Live Liborius campaign was created to raise the necessary funds to keep the sanctuary doors open to all. From an anthem video, to social content, branding, and merchandise, we created a 360 campaign that raised nearly $40,000.

MySpace was a once great platform turned Internet joke. To re-launch the site we couldn’t come in with an overblown Anthem piece, so we created an Anti-Anthem that celebrated the core of what made MySpace great, the artists who used it.

When it comes to skincare, we take care of our faces. But what about the skin down there? Downtherecare was created to get people to treat the skin you don’t see like the skin you do with Cottonelle. After all, the average person wipes 9 times a day - which is more often than you call your mother.

Wine advertisements are filled with sophisticated sippers eating carefully crafted cheese plates assembled by artisans.

But in reality, lots of people drink wine and pair it with whatever’s-left-in-the-fridge on a Tuesday.

The “Because Life” campaign was created to celebrate the many everyday reasons people enjoy a glass of wine.

Like because you’re “not sending one more email today” or it’s ladies-night-in and the dress code is yoga pants encouraged. William Hill was made for all the real reasons people drink wine.

You know … Because Life.

Colon cancer is the second deadliest cancer, even though it’s the most treatable with early detection. The problem is people are embarrassed to talk about it, so Humana created Reverse Run - a 1 mile backwards, butt-first run for Colon Cancer Awareness.

Did you know no two lip prints are exactly alike? Juvederm celebrates how women use their unique lips to make their own mark.

Glad Press’n Seal saves more then just food, it preserves the moments and meals you love, so you can “Let the Love Live On” by remixing leftovers all week.