For decades, the paparazzi made a living telling Paris Hilton's story for her. To launch her memoir, we gave her a way to take her words back by creating flash-reactive fashion that turned every paparazzi photo into an opportunity for Paris to tell her own story. Transforming tabloid photos into clever media placements and her own free marketing campaign.

Cannes | Shortlist | Experience & Activation

LIA | Bronze | Use of Social Media & Influencers

LIA | Shortlist | Use of PR

ADDY | Gold |  Integrated Advertising Campaign - Regional/National - Consumer

The One Show | Merit | Innovation / New Ideas in Out of Home