Every year, thousands of Americans lose their lives to gun violence. We've heard the statistics so many times, we've stopped hearing them at all. So we brought some of the victims back to tell their stories.
Working with their families, we created faceless figures dressed in the victims' actual clothing. Through augmented reality, people could discover their identities, hear their stories, and take action by signing a petition for stronger gun safety laws.
Then we brought the installation to the Illinois State Capitol, confronting lawmakers with the lives behind the statistics and the human cost of gun violence.
Cannes | Gold | Mobile
Cannes | Bronze | Mobile
Cannes | Bronze | Public Relations
D&AD | Yellow Pencil | Branded Content & Entertainment / Live Experience
D&AD | Wood Pencil | Digital Marketing
The One Show | Gold | Branded Entertainment
The One Show | Gold | Interactive
The One Show | Silver | Print & Outdoor / Ambient
The One Show | Bronze | Design / Environmental & Immersive Design
The One Show | Merit | Film / Online Films & Video
The One Show | Merit | Direct / Ambient & Environmental
The One Show | Merit | Mobile / Use of Technology
Clio | Bronze | Public Relations / Cause Related
Cannes | Shortlist | Branded Content & Entertainment
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Cannes | Shortlist | Grand Prix for Good
Cannes | Shortlist | Outdoor
Cannes | Shortlist | Promo & Activation
