Beverly Hills shoppers have expensive taste. But can they actually taste expensive? To prove Dark Horse could go head-to-head with wines twice its price, we brought a different kind of rodeo to Rodeo Drive.

Shoppers were challenged to a blind taste test between Dark Horse and a much pricier bottle. The stakes? Get it wrong, and your friend gets bucked off a mechanical bull. Turns out, good taste doesn't have to cost a fortune. But bad taste might cost you your dignity.